28 West Xian Ning Road

    Xi'an, Shaanxi Province, 710049

    People's Republic of China



    The School of Management Bldg 

    Room 539




Chengli Shu is a professor in the School of Management Xi'an Jiaotong University and he is currently taking the roles of Assistant Dean and Department Head for the marketing department. He received his PhD from the University of Illinois at Chicago. Before joining in XJTU, Chengli has worked as an assistant professor at the Australian School of Business University of New South Wales. Chengli held several leadership positions in the Chinese government and a Fortune 500 company for years.

Chengli’s research interests include product innovation and marketing, green product development, smart product development, and marketing strategy. He has published over 30 papers in peer-reviewed journals, including the Journal of Product Innovation Management, Entrepreneurship: Theory and PracticeJournal of International MarketingJournal of Business EthicsLong Range Planning, Academy of Management Best Paper Proceedings, among others. He has contributed several book chapters on new product development and entrepreneurship. Chengli has been the principal investigator for two general research project funded by the National Natural Science Foundation of China and one general research project funded by the Shaanxi Provincial Government. He has or currently participates in several research projects funded by the Chinese government. He has presented papers at several conferences, including the American Marketing Association Winter/Summer Educators’ Conferences, Product Development and Management Association Global Research Forum, Academy of Management Annual Conferences, and Symposium on Marketing and Entrepreneurship.

Currently, Chengli is sitting on the Editorial Review Board of the International Journal of Entrepreneurial Behavior and Research (SSCI) and is the Editor of the Journal of Open Innovation: Technology, Market & Complexity. Chengli serves as an ad hoc reviewer for more than 10 international leading journals, an external reviewer for the Research Grants Council of Hong Kong and the Social Sciences and Humanities Research Council of Canada, and the Director of the Society of Open Innovation: Technology, Market, and Complexity. Chengli has won the Best Paper Award from the Technology and Innovation Division of Academy of Management in 2010 and several awards from the Chinese government. Chengli has been selected as a Doctoral Fellow of the 2011 AMA Sheth Foundation Doctoral Consortium held at the Oklahoma State University and the inaugural PDMA-UIC Doctoral Consortium on New Product Development and Innovation in 2011 held in the University of Illinois at Chicago.




   PhD, University of Illinois, Chicago, 2012

   MS, Xidian University, Xi'an, China, 2005

   BA, Northwest University, Xi'an, China, 2000




   2019.7 to present         Xi'an Jiaotong University, Full Professor

    2014.12 to 2019.7        Xi'an Jiaotong University, Associate Professor

   2012.12 to 2014.11       Xi'an Jiaotong University, Assistant Professor

   2012.06 to 2012.12       University of New South Wales, Assistant Professor

   2008.08 to 2012.06       University of Illinois at Chicago, Instructor, RA, TA

   2004.12 to 2005.07       ASUS Computer Company, Key Account Manager, Sales Manager

   2000.08 to 2002.08       Zhen'an County Shaanxi Province, Assistant and Associate Officer


Selected Publications


  [13] Shu, Chengli*, Zhao, Mengli, Liu, Jinxin, and Lindsay, Wendy. (2019). Why firms go green and how green impacts financial and innovation performance differently: An awareness-motivation-capability perspective. Asia Pacific Journal of Management, Online. DOI: 10.1007/s10490-018-9630-8.

  [12] Shu, Chengli, De Clercq, Dirk*, Zhou, Yunyue, and Liu, Cuijuan. (2019). Government institutional support, entrepreneurial orientation, strategic renewal, and firm performance in transitional China. International Journal of Entrepreneurial Behavior & Research, 25(3): 433-456. DOI: 10.1108/ijebr-07-2018-0465. 

  [11] Jin, Jason Lu, Shu, Chengli*, and Zhou, Kevin Z. (2019). Product innovativeness and new product performance in new ventures: Contingent roles of market knowledge breadth and tacitness. Industrial Marketing Management, 76: 231-241. DOI: 10.1016/jindmarman.2018.08.009. 

  [10] Zhou, Yunyue, Shu, Chengli, Jiang, Wei*, and Gao, Shanxing. (2019). Green management, firm innovations, and environmental turbulence. Business Strategy and the Enviroment, 28: 567-581. DOI: 10.1002/bse.2265. 

  [9] Yi, Yaqun, Wang, Yunhui, Shu, Chengli*. (2019). Business model innovation in China: A focus on value propositions. Business Horizons, Accepted. 

  [8] Shu, Chengli*, Jin, Jason Lu, and Zhou, Kevin Z. (2017). A contingent view of coopetition in international joint ventures. Journal of International Marketing, 25(3): 42-60, DOI:10.1509/jim.16.0075. (# 1 international marketing journal per ISI/SSCI impact rankings)

  [7] Gao, Yu, Shu, Chengli*, Jiang, Xu, Gao, Shanxing, and Page, Albert. (2017). Managerial ties and product innovation: The moderating roles of macro- and micro-institutional environments. Long Range Planning, 50(2): 168-183, DOI: 10.1016/j.lrp.2016.11.005. (SSCI Journal)

  [6] Shu, Chengli*, Zhou, Kevin Zheng, Xiao, Yazhen, and Gao, Shanxing. (2016). How green management influences product innovation in China: The role of institutional benefits. Journal of Business Ethics, 133(3): 471-485, DOI: 10.1007/s10551-014-2401-7. (Financial Times Top 45 Business Journals)

  [5] Shu, Chengli*, Wang, Qin, Gao, Shanxing, and Liu, Cuijuan. (2015). Firm patenting, innovations, and government institutional support as a double-edged sword. Journal of Product Innovation Management, 32(2): 290-305. DOI: 10.1111/jpim.12230. (# 1 innovation journal per ISI/SSCI impact rankings)

  [4] Shu, Chengli*, Liu, Cuijuan, Gao, Shanxing, and Shanley, Mark. (2014). The knowledge spillover theory of entrepreneurship in alliances.Entrepreneurship: Theory and Practice, 38(4): 913-940. DOI: 10.1111/etap.12024. (Financial Times Top 45 Business Journals, # 2 in entrepreneurship per ISI/SSCI impact rankings)

  [3] Shu, Chengli, Page, Albert. L.*, Gao, Shanxing, and Jiang, Xu. (2012). Managerial ties and firm innovation: Is knowledge creation a missing link?Journal of Product Innovation Management, 29(1): 125-143. DOI:   10.1111/j.1540-5885.2011.00883.x. (# 1 innovation journal per ISI/SSCI impact rankings)

  [2] Zhang, Haisu*, Shu, Chengli, Jiang, Xu, and Malter, Alan J. (2010). Managing knowledge for innovation: The role of cooperation, competition, and alliance nationality. Journal of International Marketing, 18(4): 74-94. DOI: 10.1509/jimk.18.4.74. (# 1 international marketing journal per ISI/SSCI impact rankings)

  [1] Shu, Chengli*, Gao, Shanxing, Jiang, Xu, and Page, Albert L. (2010). Managerial guanxi ties, knowledge creation, and firm innovation: Evidence from China. Academy of Management Best Papers Proceedings, 1-6. DOI: 10.5465/AMBPP.2010.54493609. (top 10% of the accepted papers could be included in the Proceedings)


Academic Services


  Editorial Services

     Editorial Review Board Member, International Journal of Entrepreneurial Behavior and Research

     Editor, Journal of Open Innovation: Technology, Market & Complexity

  Ad Hoc Journal Reviewer

     Journal of Operations Management

     Journal of International Marketing

     Journal of Product Innovation Management

     Journal of Business Ethics

     Journal of Small Business Management

     Journal of Business Research

     Asia Pacific Journal of Management


     Entrepreneurship and Regional Development

     Thunderbird International Business Review

     Australian Journal of Management

     Journal of World Business

     Journal of Environmental Planning and Management

  Conference Reviewer

     American Marketing Association Summer/Winter Educators' Conferences

     Academy of Management Annual Conferences

     IACMR Conferences

  Conference Chair

     Session Chair, Academy of Management Annual Conference, Chicago, 2009

     Special Interest Group Chair, China Marketing International Conference, 2015, 2016 

     Conference Co-chair, CIMaR (Consortium for International Marketing Research), Xi'an, 2016

  Local Organizer

     Academy of Management Annual Conference, Chicago, 2009

 External Grants Reviewer

     The Research Grants Council (RGC) of Hong Kong since 2014

     The Social Sciences and Humanities Research Council of Canada since 2015

 Local Contact in Xi'an of IACMR 

     The contact person of the International Association for Chinese Management Research Xi'an Chapter since 2015





      Introduction to Marketing (U.S.)

      Product Management (U.S.)

      Marketing (China)


      New Product and Services Development and Management (Australia, MBA)

      Marketing Management: A China Focus (China, International MBA)

      Innovation Management (China, International MBA)

      Marketing Management (China, MBA)

      International Marketing (China, XJTU-UTA EMBA)

      Consumer Behavior (China, MBA)

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